Social Media Keeps Customers Engaged

Ever hear this one? “People don’t do business with companies; they do business with people.” More specifically, they do business with people they know, like, and trust. It’s all about relationships. But developing relationships one customer at a time can be time intensive.

Consider social media…a tool that can increase your number of relationships exponentially.

With social media, you’re able to reveal the people behind your business:

• Susan in business development finds out what’s important to your customers through polls and surveys.
• Tom in engineering gives updates on products and services.
• Sylvia in HR posts job opportunities.
• Chris in public affairs invites customers to join your company in a community service project.
• Your CEO starts discussions on industry-related topics.

Social media is a tool that keeps customers engaged and lets them develop relationships with the people with whom they do business.