Search engine optimization (SEO)
Double W uses a number of strategies to boost your business in search engine results.

Move Up the Ranks with Search Engine Optimization

Definition: Search engine optimization (or SEO) is the ongoing process of keeping your website’s rankings high in search engine results.

Goal: Increase your credibility and increase traffic to your site.

When someone searches online for your products and services, where does your site appear in search results? Are you in the top spot? Are you even on page one? Did you know that search engines, such as Google, Bing, and Yahoo continually change the algorithms for their search rankings? Since those algorithms are shrouded in a veil of secrecy, it’s hard to know with any certainty what it takes to rank #1. There are, however, best practices that can improve your position.

The first and most important step in the SEO process is to ensure your site is visible to search engines. For example:

  • Use keywords in your titles and content.
  • Tag your images.
  • Keep content on your site fresh.
SEO Process

Blogs and vlogs can boost your search rankings by keeping your website content fresh.

Grammatical errors

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