Search Engine Marketing: It's a No-Brainer
Definition: Search engine marketing (or SEM) is a form of online marketing that boosts your visibility on search results pages through paid ads. It includes pay-per-click ads, display ads, and remarketing.
We’re going to lay it on the line here. Every business owner should use search engine marketing. Why? Because virtually every person who sees your online ad is a qualified buyer. These people are actively seeking your products and services. They want what you have!
Need more reasons?
- With SEM, you set your own budget.
- You have the ability to specify your geographic reach.
- Low customer-acquisition cost.
- Win the #1 spot in search results.
- Raise your visibility even if your ad isn’t clicked.
Seriously, SEM is a marketing method that should be incorporated into every marketing plan. It’s a no-brainer.
SEM results can be easily incorporated into your webite analytics.
Between you and I, the announcement of Ted’s promotion came as a surprise to everyone because no one in the department thinks Ted is capable of doing the job.