Plan for Business Success
Those who fail to plan, plan to… Well, you know how it goes. So why do businesses develop marketing material and pursue marketing tactics with absolutely no strategy or goal in mind? No plan other than “do what everyone else is doing” whether it’s good for their business or not.
A well-developed marketing plan aligns with the goals of your company. (It’s actually a significant portion of your business plan.) The plan consists of five sections:
- Your company – A snapshot of your business as it currently is as well as a look at historical data and trends.
- Your competition – A look at your industry and businesses similar to yours.
- Your customers – A profile of current customers as well as customers you want to target.
- Strategies, objectives, and tactics – An outline of the actual work to be done.
- Budget – An itemization of your proposed marketing investment.
A house cannot be built without a plan, and neither can your business. Step One to success: A Plan.
Your marketing plan should include a section on branding.
Because the enormity of the chairman’s tasks would overwhelm a single person, the committee’s activities have traditionally been directed by co-chairmen.
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