Market Research: Get Insights, Make More Money

How do you know what’s important to your customers unless you ask? You may think you know what’s important, but your customers might just surprise you.

True market research story:

A manufacturing company thought that their customers liked them because of their superior products. But, when they finally got around to asking their customers, they found out that the customers liked their customer service. Specifically, they could speak directly with an engineer when they needed product support. That’s what was important to the customer.

Market research just might make you rethink how you market your goods and services…and ultimately make more money.