Instructional and Technical Material
Double W excels at turning complex subject matters into content that is easily understood by anyone.

"Come Again?!" – Instructional and Technical Material in Plain English

True examples* of pompous bloatification (a word we made up):

Purification of unliquidated obligations is essential for the early identification and correction of invalid obligation amounts to ensure full and effective fund utilization.   
~a mid level professional at a federal agency

The previous staffing requirements were adjusted to recognize that the idealized fractionalization and time phasing of communication support skilled personnel desired by proposal managers will often not be possible.   
~a mid level professional at a Fortune 500 company

A proactive position vis-à-vis the escalation of the matter of ongoing sudden outage interference with the making of long-distance indials by customers has been taken.   
~a customer service representative at a telecommunications company

All we can say is “HUH?!” Why can’t people write in plain English?

If you’re trying to explain something—whether simple or complex—the last thing you want to do is befuddle the reader with inflated, pretentious writing. It’s counterproductive. This applies to:

  • User manuals
  • Instructional material
  • Technical writing
  • Legal documents
  • Even letters to your grandmother

So, before you insert another “heretofore” or an “aforementioned,” STOP! Think clean, simple, plain English.


* Examples provided by Richard Lauchman in Plain Style: Techniques for Simple, Concise, Emphatic Business Writing. Highly recommended reading.
Instructional writing and technical writing should be easy to read.

Consider using video to put product-assembly instructions online.

Grammatical errors

After receiving her doctorate in business administration, Joan was faced with the dilemma of joining a Fortune 100 company as its chief operating officer or teaching at an Ivy League university.

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