Use Data-Driven Marketing to Increase Your ROI
Half the money I spend on advertising is wasted; I just don’t know which half. ~John Wanamaker, department store merchant
Poor John! Apparently no one ever told him about data-driven marketing. No wonder he felt as if money was being wasted. John, you can’t manage what you don’t measure.
Data-driven marketing is smart marketing. It’s powerful! Good data gives you the ability to accurately measure—and improve—many aspects of marketing:
- Customer acquisition costs.
- Costs per lead.
- Promotion profit.
- Retention rate.
- Share of voice.
- And so much more!
Don’t be like John. Find out what’s working and what’s not. Then increase your marketing return on investment with data-driven marketing.
New to data-driven marketing? See it in action. Get a FREE copy of Measuring Your Marketing Success.
Jackie is not a proponent of daylight savings time, primarily because she forgets to “spring forward” and she arrives at church an hour late.