Data-Driven Marketing
Increase your marketing ROI with data-driven marketing. Double W helps you figure out what’s working and what’s not.

Use Data-Driven Marketing to Increase Your ROI

Half the money I spend on advertising is wasted; I just don’t know which half.   ~John Wanamaker, department store merchant

Poor John! Apparently no one ever told him about data-driven marketing. No wonder he felt as if money was being wasted. John, you can’t manage what you don’t measure.

Data-driven marketing is smart marketing. It’s powerful! Good data gives you the ability to accurately measure—and improve—many aspects of marketing:

  • Customer acquisition costs.
  • Costs per lead.
  • Promotion profit.
  • Retention rate.
  • Share of voice.
  • And so much more!

Don’t be like John. Find out what’s working and what’s not. Then increase your marketing return on investment with data-driven marketing.

Make informed decisions with data-driven marketing.

New to data-driven marketing? See it in action. Get a FREE copy of Measuring Your Marketing Success.

Grammatical errors

Jackie is not a proponent of daylight savings time, primarily because she forgets to “spring forward” and she arrives at church an hour late.

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Measuring Marketing Success

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