
Annual Reports that Build Investor Confidence
Both the Securities and Exchange Commission (SEC) and investors expect your company’s disclosure documents (e.g., annual reports, prospectuses, 10-Qs) to be “clear, concise, well-organized” and to follow “other best practices appropriate to the subject or field or audience.” In other words, written in plain English. Why?
- SEC requires it.
- Plain English demonstrates transparency.
- It’s respectful to investors.
- It makes it easier for investors to make informed decisions.
- It reduces misunderstandings and disputes.
A Word of Caution
Don’t let the word “plain” fool you. “Plain” does not mean easy. As Spanish playwright and novelist Enrique Jardiel Poncela said, “When something can be read without effort, great effort has gone into its writing.”

Disclosure documents already written? Consider having them reviewed and edited for clarity by an outside party—Double W.

The fireman felt as if he were running the gauntlet as he dodged flames and falling timber to reach the trapped child.
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