Protect Your Valuable Reputation
Have you Googled your company lately? Or Yahooed or Binged it? What did you find? Was it good? Was it bad? Was there anything at all?!
The purpose of online reputation management (or “ORM”—but, seriously, don’t we have enough initials to remember already?) is to control how the public perceives you. This can be done by:
- Monitoring and responding to reviews—both good and bad.
- Publishing high-quality content that establishes you as an authority.
- Claiming your online properties.
- Eliminating confusion between your company and companies with similar names.
The strategy behind online reputation management is to put your company in the best light possible by accentuating the positive and pushing down the negative. When we say “push down,” we mean literally push down to page two … three … four … and beyond of the search results. Bury it.
Ideally, online reputation management is a continual, proactive process. However, sometimes it’s a reactive process in response to a crisis.
Part of reputation management is having a plan in place for times of crisis.
With only 90 seconds before his online fantasy football draft pick, Rob did not have much time to pour over his options.