Outdoor/Out-of-Home Signs Make a BIG Impression
“Outdoor signs” are now referred to as “out-of-home” signs…a reflection of the changing times. After all, out-of-home signs include not only outdoor signs such as billboards, sides of buildings, bus and vehicle wraps, and panel inserts in transit shelters, but also indoor signs at train and metro stations, airports, and elsewhere.
Out-of-home signs put your word on the street in a BIG way. They have to, otherwise people wouldn’t notice. With only a few seconds to deliver a message, out-of-home signs are simple and to the point. They focus on one idea and convey it through imagery and minimal copy.
If you really want to grab attention, think “outside the box” with sign extensions and 3-D embellishments.
With out-of-home signs, your message is whittled down to its bare essence … kind of like a tagline.
In defiance of his mother’s warning not to ruin his dinner, the preschooler gobbled down a chocolate chip cookie and then tucked another three cookies into his pocket.