The Secret of a Successful News Release
FREE ADVERTISING!—aka media buzz—is what you get with a well-developed news release. The operative phrase being “well-developed.” Just because you send a news release to your local newspaper, television, and radio outlets doesn’t mean the media will pick up your story. A news release—or press release or media release (they’re all the same)—needs to be:
- Relevant to the media’s audiences.
In other words, the news release is usually NOT about you. That is the key to a successful news release—indirectly generating buzz about your business.
Even if the media doesn’t pick up your news release, you can still add it to your website to help with SEO.
In recognition of his dedication and years of tireless service on behalf of disabled veterans, Brett received a gold medallion and an ovation from a roomful of grateful veterans.