Permission-Based Email Marketing—NOT Spam
Email campaigns have become a common marketing tactic. It’s inexpensive and can be used to build customer relationships and loyalty. However, they don’t do much good if they don't get opened.
No one likes spam. Not you. Not your customers. No one. So don’t do it. You’ll only irritate prospective customers.
Instead, opt for permission-based email marketing (which, by the way, is the only email marketing we do). Keep your company top of mind with regular emails that your customers (and prospective customers) have requested.
- Offer something of value that your customers want.
- Develop an autoresponder sales funnel that turns prospects into customers.
- Build rapport.
Email marketing can be an effective way to stay in touch with customers, but ONLY if you ask before you send.
Concerned that your emails aren’t getting opened? Try direct mail.
With regards to the dress code for the Power & Light District in Kansas City, it is not permissible to wear clothing that displays profanity.