Data-Driven Marketing
Increase your marketing ROI with data-driven marketing. Double W helps you figure out what’s working and what’s not.

Use Data-Driven Marketing to Increase Your ROI

Half the money I spend on advertising is wasted; I just don’t know which half.   ~John Wanamaker, department store merchant

Poor John! Apparently no one ever told him about data-driven marketing. No wonder he felt as if money was being wasted. John, you can’t manage what you don’t measure.

Data-driven marketing is smart marketing. It’s powerful! Good data gives you the ability to accurately measure—and improve—many aspects of marketing:

  • Customer acquisition costs.
  • Costs per lead.
  • Promotion profit.
  • Retention rate.
  • Share of voice.
  • And so much more!

Don’t be like John. Find out what’s working and what’s not. Then increase your marketing return on investment with data-driven marketing.

Make informed decisions with data-driven marketing.

New to data-driven marketing? See it in action. Get a FREE copy of Measuring Your Marketing Success.

Grammatical errors

Jackie is not a proponent of daylight savings time, primarily because she forgets to “spring forward” and she arrives at church an hour late.

Think you got it?   CHECK HERE

FREE Booklet on Marketing ROI

Measuring Marketing Success

Receive a FREE digital booklet on Marketing ROI...how to measure it, how to build it, and more! Sign up here to get your booklet.