Developing an Expert Reputation with Blogs and Vlogs
Blogs and vlogs (video blogs) are great tools for developing relationships with your customers and establishing your company as the expert. They can be used to:
- Share information about changes in your industry.
- Answer frequently asked questions.
- Provide customers with how-to guides.
- Engage with customers by asking for feedback.
Additionally, posting to your blog regularly keeps your website content fresh, which, in turn, improves your search-engine ranking. That’s a good thing!
Did you know newsletters and blogs are similar? The only difference being one is outbound and one is inbound.
Guess what I did yesterday? Nothing…absolutely nothing.